Leadership Principles

Our Leadership Principles provide the framework for living our values

• They are based on our values
• They describe the behaviour that characterises successful leaders in the company
• They help bring out the full potential of our employees.

The principles work as guidelines for selecting and developing all our employees to achieve sustainable success in business.

The principles are:

Focusing on customer needs

Putting the customer first, knowing and understanding internal and external customers and establishing long-term customer relationships.

Delivering results

Setting and pursuing challenging yet realistic goals, creating value out of the wide diversity in the organisation.

Overcoming complexity

Understanding how things get done, streamlining and shortening processes, empowering people to move the decision closer to the customer.

Thinking strategically

Changing business strategy into operational practice, recognising factors with significant impact on business, taking the bigger picture in to account.

Partnering

Cultivating a professional internal and external network, trusting and building trustful relationships, cooperating and respecting other’s diversity, dealing with conflicts constructively.

Leading people

Demonstrating the company’s values and leading by example, demonstrating courage, providing clear direction, giving open and honest feedback, encouraging self-initiative

Developing yourself and others

Recognising one's own strengths and development needs, encouraging opinions being freely expressed, learning from mistakes, creating a coaching environment.