The word 'broadacre' is an Australian term used to describe large-scale cropping operations. The key cropping segments in this category are cereals, largely reflected in the key winter grains being wheat, barley and oats, grain legumes such as chickpeas, lupins, lentils and field peas and oilseeds including canola. Within Australia, these crops are farmed across more than 21 million hectares.
As a leading global crop protection company supporting the Australian broadacre market, Bayer CropScience offers an extensive range of premium products and expertise to primary producers and is committed to the research and development of innovative solutions in the areas of seed treatment, plant health and weed, fungal and insect control that are both environmentally responsible and economically viable in the longer term.
Through regionally based Territory Sales Managers, we provide responsive local service in every broadacre cropping region within Australia. Our local workforce shares a wealth of personal experience and expertise with primary producers, distributors, consultants and industry to nurture strong and highly productive partnerships right across the value chain. It’s through the strength of these partnerships that Bayer CropScience can develop and promote sustainable product use strategies which benefit primary producers, their rural communities and the wider agricultural industry.